Weekly Digest
The Weekly Digest is an email ActivTrak users get weekly that gives them quick stats on their work patterns from the previous week
Role: Design Lead
Stakeholders: Marketing, Core App Team
Responsibilities: Prototyping, Re-design
Timeline: Q2 2020
Status: Released
Background
We wanted to give new life to an old email with low open rates and provide fresh insights with data visualizations to increase returning users
Cross Team Collaboration
I worked with members of the marketing team to get an understanding of their goals to increase the return rate by adding engaging content to the email and the type of content the email needed to support. This helped me in determining the information architecture of the email and the type of data visualizations I needed to use.
Early Wireframes
Stakeholder Curveballs
As many designers know, sometimes stakeholders have their own ideas of how a design should look and feel before the problem is even stated. Taking feedback with a grain of salt and always putting users and data above opinions is how I combat situations like those. In the weekly digest, there were a lot of opinions on how the data should be displayed and what the copy would say. Using data and best practices for emails, I recommended short and concise copy that got the message across with simple tables that allowed for quick interpretation by the user.
Hi-Fi Designs
After many design reviews I was able to get stakeholder approval on a new Weekly Digest. We ran into some engineering limitations where creating various types of emails tailored by user role would take longer to launch than an MVP strictly for admin and team leader roles. Because these user roles had the most engagement with the Weekly Digest, we thought it would be a low risk way to get it out the door while tracking metrics on return rate.
Multiple iterations show below:
Weekly Digest Launch
We saw a 35% increase in users returning to the app via the Weekly Digest. We also received an average rating of 4 stars when asked how they’d rate the overall look and feel of the new digest.
